Buisness Analysis
The business i am analysing is Yellow Korner, this buisness is based on maximising there customers at a minimum cost per print, so printing larger numbers equals same profits as more expensive in prints small numbers. Which i think its a superb concept it opens art to the masses at afffordable prices, I think having website and gallerys were you can walk in and buy the print and actually have a look at it in front of you is brilliant , but then again they have a wider audience on the interenet because even if your a person who loves photography and dont have very much money there are the smaller images available so anyone can have limited edition prints at affordable cost anywere in the world. The importance of having a good knowledge of contemporary photographic buisness is critical as you need to have recognised the relevance and need for the buisness in terms of predicted feasability and a have a background or strong interest in photography. I think to start a buisness like this would you would have to know a quite a lot about buisness as Alexandre de metz and Paul Antoine Briat both studied law. The photographers who they have chosen to sell limited edition prints for, are renown for there photography and have a good fan base to sell these limited prints to. From looking at were the galleries are based around world you can see that this company means that there audience is more or less on a world wide scale and available for anyone to buy even from your finger tip which is pretty much the formation of there buisness. There website is there main avenue for custom but and wouldnt change anything about the design of the site, except i would of liked to of seen the pictures of the galleries in different countrys when you clicked on the country name. I would like to see one of these shops up the north of england maybe Chester or Edinborough as i would see these area's as generally wealthy areas and people with a disposable income being able to access it without travelling to the other end of the country to look at the photo first and accessible to people all around the north of the country. From looking at the website and how many prints have sold out i think its safe to say this buisness works.
Alex Polizzi The Fixer Peachy Pics
Me and the rest of my class were shown an episode of The Fixer by Alex Polizzi, it is a programme were Alex helps buiness's that are not making any prophit and if they carry on the buisness will go bust. In this particular episode she is helping a family of four women who are trying to run a photography buisness. So when watching this episode i had to write down problems they had with the business.
Also the brand name peachy pics is a big turn of and isn't very classy. Some of the tiny things i noticed when watching this episode that are not good for business for example sitting around in the shop waiting for work to come to them and major issue with lack of communication.
There is many ways that they could better this business for starters they could find out who in there staff has good marketing skills, setting up tents on enterprise days on, by being a better boss, presenting images that add value to their business, by doing more commercial shoots and not just sticking to portraits, changing the company name of the studio, some unique ideas for that business, were 40% of the sales are non portraits, by holding exhibitions every now and again, and a really big issue is to move out of the shopping centre with a cheaper place to renT, brand image consultation, increased creativity and up to date techniques.
So in our groups we did a theatrical cash flow forecast in the lesson and here is what we got.
- No marketing experience
- Working as a family ( they say familiarity breeds content)
- Location of the shop
- No get up and go in them
- No dressing rooms for customers
- Under skilled/ no education and over staffed.
- Low motivation
- lack of communication
- Not pro active
- Lack of vision for business direction
- over staffed
- There image is ill conceived
- Business has no diversity
Also the brand name peachy pics is a big turn of and isn't very classy. Some of the tiny things i noticed when watching this episode that are not good for business for example sitting around in the shop waiting for work to come to them and major issue with lack of communication.
There is many ways that they could better this business for starters they could find out who in there staff has good marketing skills, setting up tents on enterprise days on, by being a better boss, presenting images that add value to their business, by doing more commercial shoots and not just sticking to portraits, changing the company name of the studio, some unique ideas for that business, were 40% of the sales are non portraits, by holding exhibitions every now and again, and a really big issue is to move out of the shopping centre with a cheaper place to renT, brand image consultation, increased creativity and up to date techniques.
So in our groups we did a theatrical cash flow forecast in the lesson and here is what we got.
Buisness Idea
Company name Creative Roue
Rationale:
Our initial idea is to design an ultimately creative website / forum allowing a vast range of artistic people allowing them to communicate, make links and organise a range of work together. Many modelling websites allow a small sections of creative traits rather than giving a large mixture of expertise from photographers to audio technicians. We will be offering complete support from our 'behind the scenes' team who will ensure we keep the website slick and professional along with highly effective routines to make linking easier than its ever been.
We will base our newly developed website on two accounts. Amateurs and professionals, this will give freedom to the everyday creative individual along with giving a strong web space that professionals can use for portfolios, advertising and creative insight. In the future of our business we will consider looking into competitions to keep interest along with setting up enterprise days and events to create a larger reach and overall, our intentions. More creative links.
We will base our newly developed website on two accounts. Amateurs and professionals, this will give freedom to the everyday creative individual along with giving a strong web space that professionals can use for portfolios, advertising and creative insight. In the future of our business we will consider looking into competitions to keep interest along with setting up enterprise days and events to create a larger reach and overall, our intentions. More creative links.
As part of our buisness idea we are going to have creative pro accounts on our website varying from photographers, models, graphc designers, logo designers etc....and many more, basically anything creative you will be able to find on this website. So first im going to research what other websites offer with there pro accounts.
So first i decided to look at Model Mayhem to see what there offers are, http://www.modelmayhem.com/
There is three accounts available were the first one is free and offers are limited,
Premium Account
75 photos, 5 photo's per upload 4 albums, full profile links, BBcode allowed 1 location, 30 private messages per day, 1 site announcement perday every 15 mins, 6 castings within 7 day period, regular forum access, a favourites list, 10% discount at shop etc.. Cost $6 month $32 for 6 months and $60for a year.
VIP Account
200 photos, 10 photos per upload,unlimited albums, full profile links, photos, bbcode allowed 3 locations, 100 private messages per day, site announcement 1 every 5 min, castings 10 within 7 days, regular forum access, favorites list, advertisements list, 15% shop discount. Cost $10a month,$55 for 6 months and $100 for a year.
Model Management
Model accounts are as:- basic account which is free and you get listed in the model directory.
Premium starter account which gets you listed in the model directory with a priority listing in that directory, 5 castings per month, up load videos, contact with agencys and photographers, appearon there home page and create your own personal composite card. Cost 4.90euros per month
Premium unlimited which you get you listed in the model directory with priority listings in the directory, apply for castings unlimited, unlimited video upload, unlimited contact with agencies and photographers, appear on the home page, create your own model composite card, personal advice from there model experts andfeaturedon there blog and facebook page. Cost 7.90 euro per month.
Agency memberships are as :- basic account free forever, and you get an agency profile and12 model portfolios for your agency.
Premium Silver account 29 euros a month which gets you an agency profile, 48 model portfolios, premium position in agency directory, find out first about new model discoveries,promote your models to agencys worldwide.
Premium Gold account 70 euros a month gets you an agency profile, unlimited model portfolios for you agency, premium position in agency directory, find out first about new model discoveries, promote your models to agencys worldwide, casting alerts and show your models direct to top clients.
Photographer memberships are as :- free membership gets you portfolios on vimity.com and listing within featured photographers.
Premium Membership 250 euros per year :- portfolios on vimity.com, listing in featured photographers, priortised listing by country, featured within agency profiles, featured within model profiles, promotion within model mailer, post opencastings to all models, verified member photographer badge.
Premium starter account which gets you listed in the model directory with a priority listing in that directory, 5 castings per month, up load videos, contact with agencys and photographers, appearon there home page and create your own personal composite card. Cost 4.90euros per month
Premium unlimited which you get you listed in the model directory with priority listings in the directory, apply for castings unlimited, unlimited video upload, unlimited contact with agencies and photographers, appear on the home page, create your own model composite card, personal advice from there model experts andfeaturedon there blog and facebook page. Cost 7.90 euro per month.
Agency memberships are as :- basic account free forever, and you get an agency profile and12 model portfolios for your agency.
Premium Silver account 29 euros a month which gets you an agency profile, 48 model portfolios, premium position in agency directory, find out first about new model discoveries,promote your models to agencys worldwide.
Premium Gold account 70 euros a month gets you an agency profile, unlimited model portfolios for you agency, premium position in agency directory, find out first about new model discoveries, promote your models to agencys worldwide, casting alerts and show your models direct to top clients.
Photographer memberships are as :- free membership gets you portfolios on vimity.com and listing within featured photographers.
Premium Membership 250 euros per year :- portfolios on vimity.com, listing in featured photographers, priortised listing by country, featured within agency profiles, featured within model profiles, promotion within model mailer, post opencastings to all models, verified member photographer badge.
Graphic Designers
WeGraphics Ultimate Designer Toolbox 3000+ top quality Design resources.
For $7 a month you get unlimited downloads, commercial license and automatic renew.
For $49 a year you get unlimited downloads, commercial license and automatic renew.
For 460 a year you get unlimited downloads, commercial licence. no renew.
Sound and Music
Sound cloud offers four types of accounts the first being the Lite account which is 29 euros a year and you get Lite stats, spotlight and 240 upload minutes.
Solo Account is 79 euros a year and you get unlimited downloads, quiet mode and 12 upload hours.
Pro Account is 250 euros a year and you get professional insight, pro support, 36 upload hours.
Pro Plus Account is 500 euros a year and you get the complete package and unlimited hours.
Photography
AOP (Association of Photographers) is a website that is completely dedicated to prestigous british photography and there are various paid accounts available, here is what there is :-
For the Professional photographer
- Recognition as a member of a peer group that represents those at the top of their game.
- Business and Legal support. Referral to specialist lawyers, retained by the Association (first half hour consultation at a discounted member's rate).
- Opportunity to upload 12 images into the Members Folio. Contact details, web & email links can also be uploaded.
- Opportunity to be included in the HTML mailshot for the Members Folio. Created specifically, automatically and randomly then sent regular direct to commissioners of photography.
- Eligibility to enter the Photographers Awards
- Complimentary copy of the Photographers Awards book
- Monthly member-only e-newsletter and blog.
- Access to the Association's Applestore where items are discounted (UK residents only).
- A subscription to Image magazine.
- Access to workshops/seminars & portfolio critiques at member prices.
- Access to our e-mail list; a 24/7 community that shares advice and always has an immediate answer to a question.
- Various special discounts and offers from 3rd party companies
- Discounts on all the Association's publications including the Awards book, Beyond the Lens and any future publications.
- 24/7 free web access to Beyond the Lens (non-members are charged).
- Free buy/sell advertisements on the Association's website.
- Free Job Shop advertisements on the Association's website (not to be used to advertise for freelance assistants).
For A Photography Assistant
- Recognition as a member of a peer group that represents those at the top of their game.
- Business and Legal support. Referral to specialist lawyers, retained by the Association (first half-hour consultation at a discounted members rate)
- Eligibility to apply for inclusion in our web-based Assistant Search list. A short multiple-choice test (50 mins) to be completed at the AOP HQ.
- Access to our e-mail forum; a community that shares advice and always has an immediate answer to a question. We also provide a web forum for topics of less urgency.
- Eligibility to enter the AOP Assistants Awards
- Access to a group combined employers and public liability insurance policy. Only available to Assistant Members. This provides a very cost-effective way to getting necessary insurance cover when working.
- Presence on the AOP website as an Assistant. Includes contact information, web and email links.
- Monthly member-only e-newsletter and blog
- Access to the Association's Applestore where items are sold at discounted prices (UK residents only).
- A subscription to Image magazine
- Access to portfolio critiques, workshops & seminars at member prices
- Various special discounts and offers from 3rd party companies.
- Discounts on all the Associations' publications including the Awards book, Beyond the Lens and any future publications.
- 24/7 web access to Beyond the Lens
- Free buy/sell advertisements on the Association's website.
For a Student
- Recognition as part of The Association of Photographers and the peer group it represents.
- Discounted entry fees to AOP Student Awards
- Eligible to take part in online critiques given by industry professionals
- Acess to Meet The Experts; exclusive interviews offering tips and advice from AOP photographers, Assistant and winners of the AOP Student Awards.
- How to.... Guides. Handy, and easy to understand 'how to' guides covering the basics of studio life.
- Monthly e-newsletter and blog.
- Access to all AOP Student E-List
- Glossary of all useful terms used in th industry
- Links to useful places
- Pdf of Image magazine
- Get a yearly subcription to Image Magazine, delivered to your door for the discounted price of £15.00
- Access to workshops and seminars at member prices
- All the Associations' publications including the Awards book, Beyond the Lens and any future publications available at special AOP Student prices.
- 24/7 web access to Beyond the Lens
- Free buy/sell advertisements on the website
For a Company Membership
- You will have the opportunity to contribute editorial content for inclusion in the Associations' e-newsletter on its website. This may be in the form of news articles, advice and information to help educate or inform readers. However, advertorials, special offers or branded promotions will not be shown in this way.
- They will publish a Welcome message in both Image Magazine and the monthly Association's e-newsletter after you become an affiliate.
- The opportunity to have 1 annual direct-mail campaign that we send to our members. This could be to advertise a new product or service you are offering, an event you may be putting on or a new piece of equipment you are about to launch
- You will be sent a complementary printed copy of Image Magazine plus a complementary online PDF version for each issue.
- 2 complementary copies of the Photographers Awards book will be sent to you and further copies will be available to buy at member-discounted rates.
- Tickets for the Photographers Awards events are offered to you at member-discounted rates.
- For the period of affiliation, your company logo will be shown on the Affiliated Companies page of the Association's website. Your logo will also have a reciprocal link to your Company's website
- Your logo will be shown in our e-newsletter every month, sent out to over 4000 recipients, all of whom are directly involved with the photographic industry
- The opportunity to buy Jobshop 'credits' which will enable you to use the Jobshop as and when you need to rrecruit staff at a discounted rate. we will offer a buy-4-get-1-free deal.
- We will provide you with an AOP Affiliated Company logo
The Royal Photographic Society:- The royal photographic society is a educational charity that is open to anyone, they basically have anyone who has an interest in photography from an iterest in it to professional photography.
The benefits of becoming a member of the royal photographic society are as folllows:-
- The society releases 10 journals a year packed with all sorts of information with the latest news to reviews and in depth articles and inspirational photography.
- Achieve a society distinction. Improve your skills and demonstrate your photographic ability.
- Progress with your photography by receiving expert advice and guidance from our panel members, whilst working towards a Distinction
- Participate in local meetings and events run by your region. Regions and Chapters regularly host guest speakers, arrange field trips, hold exhibitions of members’ work and publish regular newsletters.
- Belong to one or more of the 14 Special Interest Groups and discover different areas of photography. Each group produces their own newsletter and holds regular events and meetings.
- Promote yourself with exclusive use of The Society’s crest on your website.
- Create a portfolio of your work on The Society’s website, along with a brief biography and a link to your website.
- Share your photographs with other members by entering the free monthly online competition.
- Develop your photography skills by taking advantage of the members discount on our practical workshops.
- Save on entry to Society competitions and events, product discounts from our corporate patrons and other associated offers
- Exhibit your work internationally and online in Society exhibitions.
Forms Needed for our business idea
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